Strategic marketing · Operations · Digital product
More than 20 years in advertising and marketing, and eight in restaurant operations. Today I design and launch digital products —websites, internal tools and automations— connecting customer experience, processes and teams.
↓01 — Experience
Responsible for local marketing and operations across eight franchised McDonald’s restaurants.
Production of concerts and events for the Spanish community in London: artists, venues, logistics, permits, budgets and promotion.
Social media campaigns for Telva, Yo Dona and Ausonia, with results analysis, monthly reporting and budget management.
Institutional accounts and media planning across television, radio, press, out-of-home, digital and YouTube.
Account management for Movistar, IVECO and Snickers; coordination between client and agency to ensure deliveries and communication.
Projects for Vodafone and P&G: strategy, presentations, budgets, invoicing, special activations and team coordination.
Strategy, campaigns and activations for Movistar in coordination with the creative department, including digital media, point of sale and trade marketing.
Campaigns for Coca-Cola Light, Lancôme, Président and Alain Afflelou across television, radio, press, out-of-home, online and point of sale.
02 — Education
Nocodehackers · Digital product development
Memorisely
Nuclio Digital School
London School of Marketing
Miami Ad School Madrid
Formaselect
CEU
03 — Skills
Planning · Campaigns · Content · Media · Brand
Processes · Suppliers · Budgets · Reporting · Team coordination
UX/UI · Research · Prototyping · Design systems
Tool integration · Automation · Functional prototyping · Generative AI
Figma · Framer · Webflow · Airtable · Notion · Make · Supabase · GitHub · Claude Code · Codex
Photoshop · Illustrator · ·
· ·
04 — Selection
Tool / Operations
Product exploration
Portfolio / System
05 — Contact